New DATEM logo a tribute to trust and partnerships
Founded on trust.
Forging meaningful partnerships.
Onward to nation-building.
Building is at the core of the brand, and the icon takes inspiration from the most basic representation of building – blocks being stacked one on top of the other.
What separates DATEM apart is its concept of building beyond the physical environment. Building strong and enduring relationships is equally significant as it stays true to its promise of being your trusted builder. This is represented by the interlocking of elements, creating a continuous line that flows infinitely.
This interlocking of elements collectively creates an optical illusion effect, alluding to the complex and interdisciplinary nature of the construction practice, which only an expert hand can make harmony of, highlighting the value of the brand’s experience and undeniable knowledge of the industry.
We officially launched the new logo last January both to the DATEM community and our stakeholders amid much excitement and anticipation. It highlighted how DATEM, with 35 years of experience, showcases its uniqueness and constantly updates how it communicates its purpose to its stakeholders.
